Bill Carr

Bill Carr is a former Amazon executive and business author. With Colin Bryar, he coauthored Working Backwards, drawing on their experience inside the company to explain its approaches to leadership, innovation, and decision-making.

Books by Bill Carr

Working Backwards

Colin Bryar & Bill Carr

Working Backwards asks how Amazon could preserve customer obsession, long-term judgment, and invention as it scaled. It explains the mechanisms behind that effort—hiring, autonomous teams, narratives, PR/FAQs, and input metrics—then tests them through Kindle, Prime, digital video, and AWS, offering a practical way to connect principles with daily decisions.

10 chapters