Chip Heath
Decisive
Decisive examines why people make poor choices: they narrow the frame, seek confirming evidence, react to short-term emotion, and overestimate the future. It presents WRAP—widen options, reality-test assumptions, attain distance, and prepare to be wrong—as a practical process for making clearer choices under uncertainty.
8 chapters
Made to Stick
Made to Stick asks why some ideas survive communication while others vanish, and whether truthful messages can be designed to be understood, remembered, believed, and acted on. It presents six complementary tools—simplicity, surprise, concreteness, credibility, emotion, and stories—while diagnosing the Curse of Knowledge that makes experts hard to understand.
8 chapters
Switch
Switch explains why people and organizations struggle to change and asks how direction, emotion, and environment can work together. Its Rider–Elephant–Path framework turns that question into practical choices: find what works, make progress visible, redesign routines, and sustain new behavior through identity and social support.
6 chapters