Geoffrey A. Moore

Geoffrey A. Moore is an American organizational theorist, management consultant and author. “Crossing the Chasm” explores the challenge of moving a technology product from early adopters to mainstream customers.

Books by Geoffrey A. Moore

Crossing the Chasm

Geoffrey A. Moore

Crossing the Chasm explains why discontinuous innovations stall between visionary early adopters and pragmatic mainstream buyers. It asks how a company can win credible references, deliver the whole solution, position it for trust, and reorganize for durable growth—turning a memorable model into practical decisions.

9 chapters