Nir Eyal
Hooked
Hooked explains how products turn recurring emotional discomfort into repeat behavior through triggers, easy actions, variable rewards, and user investment. It asks when behavior design helps people do what they value—and when it becomes manipulation—then offers a Bible app case study and a behavior-based method for testing habits and finding opportunities.
8 chapters
Indistractable
Indistractable asks why attention slips from chosen goals and how people can reclaim it. It explains the roles of internal discomfort, timeboxed values, external cues, and precommitments, then applies the framework to workplace culture, parenting, and intimate relationships—offering a practical way to protect attention in social settings.
8 chapters