Robert Cialdini
Influence
Influence examines why people say yes, how six psychological shortcuts turn favors, commitments, crowds, liking, authority, and scarcity into compliance, and when those shortcuts fail. Its value is a practical way to recognize manipulation while preserving the cooperation and efficient judgment these social rules normally support.
11 chapters
Pre-Suasion
Pre-Suasion examines how attention, timing, associations, identity, and shared action shape receptivity before a message arrives. It asks why the same request can succeed or fail depending on what comes first, and maps ways to design, resist, and ethically sustain influence.
12 chapters